HP Consumer Sales Event
Customer
Location
Date
Attendees
Hewlett Packard, Germany
Hotel Berlin, Berlin
During IFA
Approximately 550
Customer: Hewlett Packard, Germany
Location: Scandic Hotel, Berlin
Datum: September 2019
Teilnehmer: 500 delegates each day
- The HP Consumer Sales Event takes place annually during the IFA (International Consumer Electronics Show) and is primarily aimed at partners from the DACH region. Through a series of meetings and networking events, HP’s retail partners are introduced to the latest HP products and experience them live in an exhibition environment.
- ELLIS EVENTS has been HP’s logistics agency for over 20 years. ELLIS EVENTS provided all logistical and creative services and resources, including registration, food & beverage, showcase design, staffing, transportation, furniture management and the delivery of multiple evening events.
- The exhibition is the creative heart of the HP event. Reimagined every year — from HP’s original garage to a modern, minimalist retail space — it brings the brand’s story and full product portfolio to life. Through immersive design, HP becomes not just visible, but tangible — turning innovation into a memorable brand experience.
- The challenge: to present HP’s broad product portfolio within a limited space — without compromising brand impact or clarity.
- In close collaboration with HP and a network of specialized partners, we created a design-driven, high-end showcase using reusable materials. The result: a sustainable, cost-efficient installation that clearly structures HP’s portfolio and immerses a professional audience in a walk-through brand world.